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Maurizio Giuli has been confirmed as President of UCIMAC, the Association of professional espresso coffee machine manufacturers and bar equipment, headed by Assofoodtec / ANIMA Confindustria. He will be leading the sector for the next two years.
Born in 1968, Giuli graduated in Economics at the University of Ancona. He has carried out study experiences abroad in the field of internationalization of companies, first in Paris and then in London, where he obtained the Master Science in "International Business". In 2001 he obtained a Ph.D. in "Business Economics and Management". In 1998 it has started the collaboration relationship in the administration office with Nuova Simonelli, then it becomes Export Area Manager for the markets of North and East Europe and from 2002 it has the marketing direction of the company. Giuli is also an adjunct professor at the Polytechnic University of the Marche in Ancona and has been Professor of Business Economics at the University of Camerino.
Chairman Giuli commented on the economic situation in the sector: "The sector is experiencing a new phase characterized by a strong consolidation of the coffee market and the repercussions it generates in the upstream sectors, including that of espresso coffee machines. Made in Italy needs to confirm its leadership in the new scenario and if possible to exploit it to conquer new competitive spaces. There are many projects that we are carrying out within the association, from the definition of a protocol of energy classification for professional products, which we are also doing in the European context, to studies and analysis on food safety. These projects were launched at the initiative of the association itself, anticipating any regulatory constraint, however non-existent, precisely to respond ever more and better to new market sensitivities. Future competition will increasingly play on the ability to innovate and in this context knowing how to provide new stimuli and new skills to the sector is the lifeblood to allow companies to be increasingly stronger and more competitive ». Giuli continues: "We have associated cultural initiatives with this kind of initiative. It is in fact important to educate the consumer to a more evolved and conscious consumption of coffee and for this purpose UCIMAC, in collaboration with the Coffee Promotion Consortium, last May launched the Milano Coffee Festival, which allowed consumers to learn about the various facets of the coffee product and at the same time to live and explore a new way to consume this drink. An initiative that has aroused particular interest and enthusiasm among the participants ".
Italy, home of the espresso, is a great protagonist on the world coffee scene: this is the starting point of the association to consolidate what has already been done and above all to launch new initiatives.