Forum for the Internationalization of Made in Italy

Milano 5 dicembre 2018

The seventh edition of FIMI - Forum for the internationalization of Made in Italy, will take place in Milan on 5 December 2018 and will be organized by Messe Frankfurt in collaboration with Elle Decor Italia, Fondazione Italia Cina and with the involvement of ANIMA, Assil, Milano Unica.

The event entitled "The great leap in quality: A new way of life for China" will put quality and communication on the Chinese market at the center of the debate.

Quality is the key word of China that transforms itself from a low-cost world factory to a consumer market for the growing Chinese upper-middle class and home of the industry of the future. Beijing aims to become a global economic leader by the middle of the century and Italian companies must therefore renew their relationship with China by developing new tools to be used to conquer the second largest economy market in the world.

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Of interest to:
Generale
Source:
Anima
12/11/2018

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