AVR's commitment is increasingly directed towards the defence of Italian products to complement and support the efforts of companies to consolidate markets already conquered or to find new outlets. The compulsory origin marking plays a fundamental role in guaranteeing the recognition of the quality and reliability of Italian products.
Participation in exhibition
Many AVR Associates will participate in the next edition of MCE 2022 (Milano-Rho, 8-11 march). As usual, there will be many initiatives and projects on which the organizers will work to enhance the value of the companies present, amplify the resonance of the event, ensure the presence at the fair of more and more qualified operators.
Many AVR associates from the 'chrome' sector are present at the annual CERSAIE event held in Bologna in September, and they continue to find the event an important reference point for consolidating business contacts and initiating new ones. The upcoming edition of CERSAIE will once again be an opportunity to promote Unified Water Label.
Associates will participate in the next biennial edition of ACCADUEO 2021 in Bologna, and others will attend the 2021 edition of VALVE WORLD.
For 2021, the Marketing Commission is studying a project for internationalisation initiatives to organise missions and events aimed at members' needs.